Online Marketing Tips for New Business Owners

Congratulations on being a business owner! Whether your idea is still on the drawing board, at some stage of being launched, or is up-and-running – but it could be ‘running’ better, this article is for you.
As a trainer and coach, one of the areas business owners want to work on most is how they can develop a simple and effective marketing strategy - because the reality is if you have one you can expect your business to grow, and if you don’t it probably won’t.

The good news is that developing a great marketing plan can be easy, fun – and when you begin to see the results you’ll just want to do even more of it.

• Question: when should a business think about marketing?

• Answer: all the time!

Stephen Covey suggests our present knowledge has a ‘half shelf life of two years’, and by that he suggests that up to half of what we know today will become redundant within the next two years. This blows the ‘doing what you’ve always done – getting what you’ve always got’ equation out of the water.

The reality is that no matter how busy and successful you are, you should always keep an eye on developing future opportunities, because if you don’t you can be sure others’ will.

In more than 8 years being involved in Business Training and Coaching, I can say that whilst a percentage of new clients come via referral and recommendation, some will still find me and be convinced to work with me as a result of the marketing I do.

Whether you are new to business, or have been trading a while - whether you are putting together your first marketing plan, or have one already, it’s always a good idea to ask yourself ‘and what am I going to do next’.

Following are tips and ideas I use to help grow and keep my practice busy. Use the ideas that best resonate with you, since the best marketing should always be an extension of your personality.

Click here for Mike’s Marketing Tips for New Business Owners!