At an event hosted by Shadow Chancellor George Osborn recently when he launched another raft of Conservative Party financial proposals as part of the run up to this years' UK General Election, I was struck by the body language and general communication of those there.
One rule of thumb with communication is that we can never not communicate. Whether our communication is positive, negative, or if we choose not to communication at all THAT is still a communication!
Also, who we are and how we fit into the hierarchy of life changes depending when and where we are, as well as what the situation happens to be. George Osborn and those around him are very much in pre-General Election mode, and needless to say this makes it an even more important time for the Conservative Party, given they haven't won a General Election for 13 years.
So, picture a large auditorium in the plush surroundings of The British Library, 50 plus journalists, also known as 'the pack', television cameras, another hundred or so invited guests (including me), and right at the last minute a special 'surprise' guest just happens to arrive and sit mid-row, three rows from the stage; Conservative Party leader, David Cameron.
In this situation dynamics change, stakes get higher, 'the pack' becomes more powerful – and George Osborn's nervous smile and glance towards the audience from behind his lectern spoke louder than any words could. Of course, he was as eloquent as always, but there was something more…
How he and all the political leaders handle themselves over the next few months will make all the difference.
What will make the difference for you?
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