Tuesday 2 November 2010

'Yes We Can, But...'

For such a savvy President, who only two years ago utilized the power of modern communication via social media, demonstrating a refreshing ability to tap into the collective mood of a nation and explain complex issues simply, Barack Obama has stuffed up big time!

Even his greatest election phrase, 'yes we can', has now become a moment of ridicule, when quoting his recent comment, 'yes we can, but...'

This is very sad. The President promised a clean slate with the passed, a recent history many Americans and those in the wider world wanted to leave behind. Now, it seems many Americans are considering parting with this new direction, even though only two years into this new term, a one term lame duck Presidency seems more than a possibility.

As an NLP & Coach Trainer, I work in the area of communication - often called in to a company to figure out what is really going on.

And the reality is quite common to many companies & leaders in this present age; whilst there have never been so many opportunities to engage with and motivate using media of all kinds, knowing what to say, and crucially how to say it well seems to have been left by the wayside.

Clean language, saying it the way you want it, is essential - in business and in politics. Check out my article 'Clean Language' to get a better idea by clicking here.

Finally, if any of you know the President, he would thank you for buying him a copy of one of my most successful online courses, 'Communication Skills Upgrade - Saying It The Way You Want It'.

Available for only £24.97 (that's around $40US), reading it really could have turned around his campaign quicker than saying 'tea party'!

If you want to get the course now click here.

By-the-way, a simple technique President Obama could have used to avoid the corruption of his 'yes we can' phrase would have been if he'd have said, 'yes we can, and...'. One word would have made ALL the difference.

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